What’s the difference between branding and packaging?
Branding encompasses your entire business as a whole. It includes everything from color schemes, design assets, and your logo to your brand voice, story, and messaging. It can also define who you are and why you do what you do. On the other hand, packaging design has a different purpose. The first is protecting the product(s) inside. The second is a marketing opportunity to share your branding with consumers and leave a lasting impression.
Why is packaging important in branding?
Depending on where consumers interact with your product, packaging is either the first or last touchpoint they have with your brand. On the shelf, it’s your chance to stand out and be seen in a sea of cardboard boxes. In e-commerce, it’s an opportunity to generate word of mouth marketing and unforgettable experiences. Both of which… tie back into your brand identity. Plus, you’re not the only one who gets to define your brand. Customers create their own idea of your business, depending on their experiences.
How do I make my own product packaging?
Custom packaging is an easy way for businesses of all sizes to add branding and a personal touch to their packaging. 3D design tool lets you design your own product packaging in real-time. Plus, you can get a complete quote within seconds. Choose your box style to get started!
How can I make my packaging more attractive?
High-quality materials and excellent printing methods are easy ways to make good package designs look fantastic (we offer both!). And keep in mind that packaging doesn’t have to be fancy to be attractive. Furthermore, consider your audience’s expectations and your brand values as you design your packaging. It doesn’t have to be attractive to everyone—it only needs to attract the right people. Alternatively, you can hire a package designer.
How can I make my packaging unique?
The best way to make your packaging unique is to start with your brand story. No two companies share the same one, which is why it’s an excellent place to start. And don’t forget you can print on the inside too!
