Personalized Kraft paper food packaging can promote the transmission of brand ideas. As consumers in the store to buy food, in the case of not knowing the taste, often choose to buy those with attractive product packaging, and the use of personalized food-grade Kraft paper packaging often gives people a unique visual effect, and easy to attract consumers’ attention.
In addition to personalization, food packaging is more safety-conscious than general packaging, it is necessary to ensure that food packaging Kraft paper and food contact non-toxic. For such reasons, all food packaging put forward higher requirements with Kraft paper.
And packaging conveys not only “attraction”, but also a brand and concept. For brands, a good packaging (such as the use of personalized Kraft packaging) is ultimately designed to win the attention of consumers in the first place on supermarket shelves, prompting them to finally purchase. In order to achieve this goal, brands must convey the uniqueness of the product when they advertise. And in the commodity packaging must highlight the personalized things, whether the color or packaging material should be different from the peer. Only in this way can consumers see the ads after the next visit to the mall again because of personalized packaging caused resonance, stimulated to create the impulse to buy.
